Marie Kondo’s cleaning empire grows with a new series on Netflix
Entropy, that unpleasant byproduct of consumerism, has been a subject of reality TV almost since that genre’s genesis. From “Clean House” to “Hoarders: Buried Alive,” we've seen how pathological our relationship with stuff can be and how powerless so many of us are to dig out from under it all. The home purge show is now as rigorously structured as the hero’s journey or a Petrarchan sonnet. In it we see the act of decluttering as a quest, and the tidied home as proxy for our reborn selves.
It's a form wonderfully suited to the animistic methods of Marie Kondo, the Japanese tidying guru who taught the world to kiss its socks goodbye with a novel organizing principle: If you belongings don't spark joy, thank them for their service and show them the door.
Her first book, “The Life-Changing Magic of Tidying Up,” published in the United States in 2014, made her a superstar － maybe the world’s first decluttering celebrity － and a publishing behemoth; it is still a best-seller, with more than 8.5 million copies sold in more than 40 languages. Her third and latest book, “Joy at Work: The Career-Changing Magic of Tidying Up,” written with Scott Sonenshein, a professor of management at Rice University School of Business in Houston, scheduled for publication in spring 2020, was bought at a competitive auction for seven figures by Little, Brown, said her American agent, Neil Gudovitz. (The executives at that publishing house seem to have been inspired enough by her tenets to name an imprint for them, though it was created before this last acquisition: Little, Brown Spark will print “Joy at Work,” and other health and lifestyle titles.)
No word on what lucky Netflix paid for “Tidying Up With Marie Kondo,” in which Ms. Kondo visits the clutter-addled homes of a cross-section of Southern Californians over eight episodes that have been streaming in the United States since New Year’s Day.
Like a tiny, effervescent Mary Poppins, she arrives with her translator in a black Dodge van, brimming with good will and an incantation of the method, which requires adherents to dig out all their belongings, starting with clothes, and put them in a giant pile.
That scene － enacted over and over again, to diminishing returns for the viewer, particularly if you watch the series in one go － is the pivot point for each household, as they confront the scale of their acquisitiveness.
But Ms. Kondo dispenses benedictions and prescriptions, not judgement. Can you treat your belongings with respect? Can you be mindful of each other’s weird objects and habits?
There are no real heroes or villains. Just an awareness of a consumer culture run amok, of lives well-lives in houses with mostly ample storage and the dawning, troublesome realization － particularly when you consider the nesting skills of a pair of engaging young gay couples, one male and one female －that a generation of Americans may have never learned how to take care of themselves properly.
What is everybody holding on to? Lots of distressed bluejeans and hangers at the Friends’s house, where a married couple with two toddlers is made tense by Rachel Friend’s inability to keep order, despite the assistance of a laundress. For the Mersiers, a family of four who have moved from a house to a two-bedroom apartment, the issue is even more gendered: Katrina, a hair-stylist, has internalized the responsibility for the family’s mess so deeply the rest of them can't find their own socks without calling her, and she is in tears at what she perceives to be her own inadequacies as a homemaker.
You twitch at these injustices until Ms. Kondo shows each household that her brand of tidying is a gender-free, whole-family endeavor that requires even small children to participate.
“When folding, it's important to convey love to your clothes from the palms of your hands,” she tells Rachel and Kevin as she teaches her signature folding technique (roll items into neat rectangles and stack them on their edges).
Do her own small daughters tidy? Absolutely, and we get to see them do so: two plump toddlers deftly rolling and stacking in some pristine, enchanted space, where the camera visits Ms. Kondo in narrative cutaways, though she admits that her daughters go rogue sometimes, and undo her own work.
“I do scold them,” she says gently, though it's hard to imagine the soft-spoken, beatific Ms. Kondo ever raising her voice.
At the Akiyamas, empty nesters married for more than four decades, there are room full of Christmas decorations, heavy on the nutcrackers, along with his baseball cards and her clothes, spilling out of closets, many of them with the tags still attached. After so many years together, they no longer chat much after dinner, Wendy tells us.
At Frank and Matt’s, it's Frank’s Power Rangers fan fiction, among other paper goods. Angela and Alishia, newlyweds in a new home, have a startling number of shoes. Margie, who lost her husband to cancer, must confront his clothing, a potent presence in the his-and-hers closet.
For Margie, the KonMari method, as it is known, is perhaps the most fraught; what among a beloved spouse’s objects would not spark joy? But Margie steels herself, carefully gathers up her husband’s things and begins to sort through them, until the camera finally, decorously, cuts away, leaving her to own authentic grief and breaking the relentless conventions of reality TV.
