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The girl donning Halloween costumeadvertises ¥500,000,000 ($4,500,000 more or less) trophy lottery tickets. Japan lottery prize in one piece is surely modest when it is compared with that of other countries. But it gives ¥0.5 billion win to as many as 10 people or more. I think this way of wealth spreading might reflect our deep rooted egalitarianism.

Halloween event has achieved a national function status in recent years, and in this evening many people will gather at several event venues, such as Shibuya, an amusement quarters in Halloween attires.

While Charismas binge and Valentin’s day dating have been losing their popularity, Halloween has been gaining grounds, because (I believe) Halloween does not need a boyfriend or a girlfriend. One can go the venue by himself/herself or in a group of boys or a pair of girls. A government statistics says that only 10 percent of 20s and 30s have a girlfriend, and it is natural that Halloween becomes the last resort!
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