A team of chemists are searching for a new red pigment
Humans are creatures with sophisticated colour vision, so the market for pigments is big － about $30bn a year. In this marketplace, however, not all colours are equal. In particular, bright reds, much desired for their attention-grabbing qualities, are tricky to make, and each of the existing options has flaws.
Pigment － Studying scarlet The Economist July 13th 2019 赤色色素
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