Train ad beauty

She, Hiromi Miyake, is an Olympic Games medalist for weightlifting. She won a silver medal in 2012 London game and bronze medal in 2016 Rio de Janeiro game. Her father is also a well-known weightlifter and he won a gold medal in 1964 Tokyo game.
The advertiser is her current employer and it is an asset management company. Lifting weight surely fits with the company’s business.?
Some skaters have won gold and silver medals in the winter game. Could which businesses are interested in skating, “sliding or slipping” as their sales pitch??