Once its chief asset, the brand’s sexiness now looks like a liability. “The way people dress has changed,” says Serena Rees, a stalwart of the industry whose most recent project is a brand of unisex underwear. “People don't want boobs up under their chin or things pressed or pushed in.”
A slew of competitors, promoting comfort and inclusivity, have taken that message to heart.
Victoria’s Secret is struggling to keep abreast of changes in the lingerie market The Economist December 8th 2018 女性用おしゃれ下着業界
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