They are eager to emphasise inclusivity, too. According to Mintel, a research firm, over half of consumers in Britain, France, Germany, Italy and Spain reckon fashion retailers should use more realistic models. Thirdlove’s ad feature models in their 60s, or who are breastfeeding. Since 2014 Aerie has eschewed digital retouching for photos. The response has been overwhelmingly positive, says Stacey McCormick, an executive at Aerie.
Victoria’s Secret is struggling to keep abreast of changes in the lingerie market The Economist December 8th 2018 女性用おしゃれ下着業界
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