Train ad beauty

It was 28 Celsius and 82 Fahrenheit degree with strong sunlight in Tokyo last Sunday. And suntan care cream and lotion advertising have taken large ad spaces in trains cars, sides of trains and station walkways.
The girls for these ads are different from others not only in their shapes but also on their facial expressions. They are usually not smiling!
With this regard, I remember a haiku:
水着選ぶいつしか彼の眼となって ( 黛まどか )
(It’s my crude translation: Choosing swimwear with the eyes of boyfriend)